Making your dream a reality

Every business starts with an idea – it may be a crazy concept that’s never been done before or a twist on a common product or service. You will need to consider who will buy into this concept. Will you offer your product or service for the many or focus on a small niche in the market?

There’s no single way to find the best business idea – it’s all about finding the one that suits you best. Usually, the best business idea will line up with your passion and skills and will also have a shot at profitability.

Finding your passion

The best idea will be something you’re passionate and excited about. If you’re struggling to find something that will make you stand out from potential competitors, check in with a friend or family member and discuss your ideas. Having that discussion will allow you to get clear understanding of what you really want to focus on and may even bring up things you didn’t think about before to make an even better business concept.

It can be very difficult to pour your time, energy, and money into something that leaves you feeling drained and frustrated. Make sure it’s going to be something you enjoy and are able to shout about in a positive way.

Playing to your strengths

Think about what you’ve done in the past. What experience do you have in specific industries? What skills do you have? How can they help you in your new business journey?

Your concept should also line up with your existing skills and talents, so you can get off the ground without outside help. You don’t have to be an expert but having experience can help you go much further. It will also help with creditability when others start to buy products or services from you.

Checking viability

Take a look at the existing market, start-up costs and margins, and work out whether or not your business concept will be profitable. Many professionals create free resources for business start-ups that enable you to check your viability. Keep an eye out and take advantage of any that appear useful that will help develop your business model.

The biggest thing to look out for is how your idea will bring in revenue – is it a product you can sell, a service or subscription, a retail store, a food service business? Ultimately, you’re creating a business to make money and to make your dream of owning your own business a reality. You need to ensure it is profitable as well as enjoyable.

A great idea is just the beginning

Finding an exciting idea that fits all of the above isn’t easy – and neither is starting a small business. But that’s why we’re here. We can help at every stage – get in touch for expert help with validating your market and setting your business up for success right from the start.