Understanding Your Numbers

Your story

Your numbers tell a story, a story about your business. We want you to understand your story as told by your numbers, and we want to make sure your story is consistent with how you think your business is developing.

In explaining your numbers, we will give you insights into what they mean, and identify good and bad points.

We can even benchmark your numbers with other likewise businesses, so that you can see where you are performing well and where not so well. This helps prioritise your business development, as others are already doing better, so you should be able to do so too.

Your goals

You are in business for a reason, yet we can easily forget why! We will spend time every year to set and update your business and personal financial goals, after which we can then work out a short term plan for the coming year.

Knowing your goals is the best way to focus you and your business on the important tasks, and gives you structure to work on your business rather than in it.

Your wealth

For many, building wealth is the priority. Wealth to enable you to do what you want to do, and provide for your future and your family.

Your business may soon become your biggest asset. We can give you an indication of its value each year, so that you can see what it might be worth.

Valuation is an art; ask ten accountants for a valuation and you will get ten answers and a surprisingly wide range. If you are selling your business you will only get the price someone will pay.

Nevertheless, if you are building your business to sell one day, maybe as your pension, it is important to know what it is worth and that you are increasing that value year on year.

Discovery meeting

These meetings do what it says on the can. We discuss your business; its strengths and its challenges, and we seek to discover the best way forward for your business. We very much facilitate a discussion, adding ideas wherever possible, as you and your team will often know the answers, but simply do not have the opportunities to discuss highlighted difficulties or think up improvements.

We take knowing your business very seriously, as it is by knowing what you do that we can advise best. We strongly recommend regular face to face discussions. Accountants can do much more than most people imagine, and we are here to help you. Your success has a direct effect on our success, and helping you is why we became accountants.

All new clients have a discovery meeting, and later on they are a fantastic way of having a no agenda meeting where anything can be discussed. Clients and ourselves are constantly surprised at how much value comes from these meetings, and for some they take place at least annually to flush out and brainstorm ideas.

Annual meeting

We seek to have an annual meeting with all clients as an absolute minimum. These meetings are typically very productive. They give us an opportunity to explain your numbers, and give you insight as to what they mean. To talk about opportunities. To refresh your longer term goals. To help set the agenda for the next 12 months.

Many accountants deal with annual accounts and tax by post, but you will learn more through a face to face meeting, and in turn that will mean better results and/or less tax to pay. We can ask more in depth questions, and get to know you better, all of which helps us to make recommendations that will be of benefit to you, no matter how large or small your business.

Additional meetings

Additional meetings enable us to support you even more. Each meeting will tend to have it's own theme. Quarterly meetings are becoming more and more popular, as the benefits of working together closely become apparent.

Meetings help us move the provision of your accounting and tax service from a cost to an investment, with clients typically making annual improvements.

Business workshops

We run business and Xero workshops throughout the year.

Do come along. They are small and informal. They are held at our offices, and we aim to give you real value. Some are FREE and there may be a small charge for others, just to cover costs.

FREE ad hoc advice and telephone calls

We never charge for telephone calls, and will often have free meetings too. We encourage chats and want you to call us when you have a question. We do not want you to think the clock is running and that you will get a bill every time you call. That is not how we work.

Calls may lead to work being necessary, but we will tell you that before we start it, and give you a quote. More often, however, a short discussion will resolve your enquiry, and we will not charge you.

We are here to help you, not discourage you from calling us!

Business valuation

We can value businesses where necessary, and for many purposes. We typically follow a multistep process, where we look at the business and come up with some global thoughts. We discuss those with you. You may not need more, but if you do we agree what you need. We may repeat this several times, so that you achieve what you want.

All too often business valuations follow a prescribed format, with ranges of outcomes, all of which typically costs a lot of money. By breaking things down we find that clients can get the information they need for a fraction of the cost they have been quoted by business valuation specialists.

Guy Profile

Guy Robinson

Strategic Planner, Xero.

Guy Robinson is the founder and Managing Director of Xebra Accounting, specialising in strategic planning for small to medium sized businesses.

023 8000 1313
Email Guy

Other services in this section

Understanding Your Numbers

Understanding Your Numbers

  • Your story
  • Your goals
  • Your wealth
  • Discovery meeting
  • Annual meeting
  • Additional meetings
  • Business workshops
  • Free ad hoc advice and telephone calls
  • Business valuation

read more



  • Succession planning
  • Workshops
  • Goal setting
  • Credit control
  • Meetings

read more



  • Advisory services
  • Understanding your numbers
  • Budgets
  • Cash flow forecasts
  • Benchmarking
  • Profit improvement
  • Cost reduction
  • The seven ways business improvement

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  • Marketing plans
  • Planning and strategy
  • Coaching
  • Seven ways to grow
  • Finance raising
  • Your Finance Director
  • Organisation, systems and processes
  • Marketing plans

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