The Five A’s of Change

We’ve spent more than the past year responding to things outside of our control. Everyone has experienced huge change, a lot of it while in crisis mode. Upon reflection, some changes were inevitable. If we think about digital transformation and flexible working conditions, these were simply accelerated by Covid.

Now that the worst has (hopefully) passed, it’s important to pause and reflect on the changes you’ve made to your business. The process of change itself is a powerful tool that we can use far beyond the Covid crisis, to improve planning and resilience. It’s likely there are other opportunities (or changes) that exist to help you future proof your business.

Consciously recognising the process required to change can vastly improve your outcomes.

The Five A’s of Change breaks it down simply:

1. Awareness

First, we need awareness of what needs to change. What changes should you prioritise now you have some control back? How can you reflect these in your business plan?

For example: Your internal processes. Employee’s may now work more often from home and therefore, the internal processes you were using before, may not work now. Review these and work on a new processes that will ensure a great customer service for your clients/customers that also works well with your employees.

2. Acceptance

We have to accept that change is a continuous process. It’s likely you’re craving some stability; however progress requires change. Change is a lot more positive when it’s a result of proactive (not reactive) thinking.

Many business owners fear the effect of change. This can be through response of employees or clients and customers; however, when strategically placed and carried out with the right processes, change can always be beneficial to the growth of your business.

3. Action

Once you have a plan, you must implement it. Now that you’re out of crisis mode, you can take it one step at a time; the momentum for change will grow. Without action planning is pointless.

Make sure you have the right people that are supporting you through this process and are able to help carry out this plan. Working together with likeminded people to help push you forward is a great way of getting things done and encourage you that any changes you make will be for the better.

4. Accountability

Having someone independent to hold us to account is typically a fool proof way to ensure we act. A bit like going to the gym before work… We’re more likely to show up if we’ve committed to a friend or paid a personal trainer.

5. Acknowledgement

Acknowledge the change you’ve been through and the way you responded to Covid-19 and lockdown. We all did the best we could with the knowledge we had at the time. Celebrate the success of taking action and forcing change; it helps reinforce good behaviour.

This powerful model is simple and effective. Consider the things in your business that you would like to change and what stage in this process you’re at. What is your next step? Whatever your current situation, empower yourself and make a commitment to real change.


Need help making changes stick? Contact us to find out how we can help you with planning and accountability. Visit our Contact Page for more details. Take a look at Advisory Page to find out what other advisory services we can provide to you and your business.